Bank Alfalah – Kamyab Karobar

Bank Alfalah – Kamyab Karobar

Objectives:

1. To fight recession, Bank Alfalah wanted to introduce a new product in the market that will provide entrepreneurs with the ease of doing business  
2. Projecting and promoting the image of Bank Alfalah as the "Caring Bank"

Communication Requirements:

Electronic, Print and Outdoor

Solution:

A 360 degree campaign was designed keeping in mind the target audience

The message was direct and was widely publicized in the local language to target small medium entrepreneurs

The media execution helped bring focus on the campaign and created all around awareness about the product

Results:

Increase in customer deposits signaled a huge success for the brand and the bank itself

A second campaign was launched later in the year to maximize the advantage