Diamond Paints – Corporate Re-launch

Diamond Paints – Corporate Re-launch

Challenges:

1.      Corporate Re-Launch of Diamond Paints

2.      Successfully establish the ownership of colors through a corporate slogan “Saray Rung Humaray” (Translated – “The Colors of Life”)

3.      Increase brand awareness amongst masses

4.      Strategic media planning under budget constraints

Communication Requirements:

1.    

 v        Electronic and Print only

Solutions:

1. 

            Keeping the creative approach and execution close to life ensuring appeal to the masses

2.      Bringing the consumer’s imagination, aesthetic values and colors to life through occasions that hold an important place  (e.g. Birthday, New house and Wedding) and integrate the corporate slogan to establish the range of colors

3.      Since it was the beginning of the year and we had room available in the full page, we choose to use the calendar for the particular communication.

Results:

1.

           The emotional route has helped us pull the heartstrings

of the masses who can easily relate themselves with

the TVC, thus ensuring brand awareness and recall