Diamond Paints DuraSilk Campaign

Diamond Paints – First ever premium product launch

Challenges:

1.      Launch Diamond Paint’s Ace Durasilk stain resistant interior emulsion

2.      Create brand awareness amongst the niche market

3.      Create brand image as a high end paint manufacturing company

4.      Acquire  maximum mileage through a limited budget and communication mediums

5.      Create waves in the paint industry as being the first ones to launch a product of this category

6.      Increase product sales

Communication Requirements:

1.    

            Electronic and Print

Solutions:

1.      Slice of life executed with a brilliantly woven creative concept

2.      Niche lifestyle depicted in the execution

3.      Celebrity endorsement

4.      Selective media planning for bulls eye visibility

Results:

1.      Brand Awareness

2.      Effective brand communication – (Brand Visibility)

3.       Product Initiative – (Competitive Advantage)

4.      Increased Product Demand – (Sales and Distribution)

Campaign Statement Translated:

Stains wash away,

It’s the love that stays