Summit Bank

Summit Bank – Launch Campaign Response

Objectives:

1.      Transformation of Arif Habib to Summit Bank  via brand new communication

2.      Effective promotion of the transition and new products / services

3.       Creation and development of a brand new identity and persona

Communication Requirements:

1.    

             Full fledge 360 degree integrated campaign

2.      A brand new corporate identity

3.      Nationwide advertising on mediums of high mileage

Milestones Achieved:

1.     

    Effective brand communication – (Brand Visibility)

2.      Successful trial generation – (Brand Invitation)

3.      Differentiation with competition – (Brand Experience)

4.      Strong consumer connection – (Brand Loyalty)