Wateen Initial Public Offering

WATEEN IPO LAUNCH

Objective:

Wateen Telecom, a leading communications group with the largest nationwide deployment of WiMAX network in Pakistan, launched its Initial Public Offering (IPO ) in April, 2010.

Challenge:

·         To create pre-hype for the organization before its announcement of IPO

·         To communicate the future potential of the organization to the investors

·         To satisfy the fears of the investors and influence them into buying Wateen’s shares

Communication Requirements:

Electronic & Print

Solutions:

·         

    The agency provided a complete plan to the client prior to the announcement of IPO to create buzz in the market and make Wateen a household name

·         The plan included TV commercials and print executions for different products and services that the client offered to remind the investors about the organization’s strong portfolio

·         It also included various news articles related to product diversification and the organization’s strong financial standing to be placed in prominent newspapers

Results:

·         

    The IPO was a complete success

·         The hype created before the launch of IPO helped Wateen create interest amongst the investors

·         With prominent coverage, Wateen IPO became the talk of the town and achieved a remarkable response after opening subscription to its IPO