Dawn Bread – Nutrition Campaign
Challenges:
1. To create an awareness for Dawn Bread as the most nutritious bread in the country
Communication Requirements:
1. Print only
Solutions:
1.
The challenge was beautifully met when the print execution focused on the six main nutrients included in the bread and was able to create recall for all of them
2. It was followed by a Nutritionist’s recommendation print ad
3. The third print execution involved a mother’s endorsement for the bread
4. The campaign was run over 6 months and helped register Dawn Bread as the most hygienic and healthy bread in the market
Results:
Dawn was already a leading name in the market but was facing competition from less nutritious bakery breads. This campaign helped remind consumers about the health aspect of the bread and influenced the health conscious target audience about the positives of buying Dawn Bread above all others
Really informative
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